A multiple ideal point model: Capturing multiple preference effects from within an ideal point framework

Journal of Marketing Research

Volumn 39, Issue 1, 2002, Pages 73-86

  Lee, Jack K H ^a   Sudhir, K ^a   Steckel, Joel H ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036003880     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.39.1.73.18931     Document Type: Article

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