Predisposing the decision maker versus framing the decision: A consumer-manipulation approach to dynamic preference

Marketing Letters

Volumn 8, Issue 1, 1997, Pages 71-83

  Gibbs, Brian J ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

Consumer manipulation; Consumption energy; Desire proneness; Dynamic preference; Hedonic resources

Indexed keywords

EID: 0042567751     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1007989311789     Document Type: Article

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