Understanding and enabling marketplace literacy in subsistence contexts: The development of a consumer and entrepreneurial literacy educational program in South India

International Journal of Educational Development

Volumn 28, Issue 3, 2008, Pages 300-319

  Viswanathan, Madhubalan ^a   Gajendiran, S ^b   Venkatesan, R ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b SDV Educational Trust   (India)

Author keywords

Consumer literacy; Entrepreneurial literacy; International education; Literacy; Marketplace literacy; Subsistence marketplaces

Indexed keywords

EDUCATIONAL DEVELOPMENT; ENTREPRENEUR; GLOBALIZATION; LEARNING; LITERACY; MICROFINANCE; RESEARCH;

ASIA; EURASIA; INDIA; SOUTH ASIA;

EID: 38949183632     PISSN: 07380593     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijedudev.2007.05.004     Document Type: Article

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