Brand consumption and narrative of the self

Psychology and Marketing

Volumn 27, Issue 6, 2010, Pages 623-637

  Schembri, Sharon ^a   Merrilees, Bill ^a   Kristiansen, Stine ^b  

^a GRIFFITH UNIVERSITY   (Australia)

^b Mercedes Benz Norway ^*  (Norway)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77954172630     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20348     Document Type: Article

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