Does perceived message effectiveness cause persuasion or vice versa? 17 consistent answers

Human Communication Research

Volumn 33, Issue 4, 2007, Pages 467-488

  Dillard, James Price ^a   Shen, Lijiang ^b   Vail, Renata Grillova ^c  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

^c Czech Environmental Partnership Foundation   (Czech Republic)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548792337     PISSN: 03603989     EISSN: 14682958     Source Type: Journal    
DOI: 10.1111/j.1468-2958.2007.00308.x     Document Type: Article

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