The application of Persuasion Theory to the development of effective proenvironmental public service announcements

Journal of Social Issues

Volumn 56, Issue 3, 2000, Pages 527-541

  Bator, Renee J ^a,b   Cialdini, Robert B ^a,b  

^a STATE UNIVERSITY OF NEW YORK   (United States)

^b ARIZONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

PUBLIC SERVICE;

EID: 0034470603     PISSN: 00224537     EISSN: None     Source Type: Journal    
DOI: 10.1111/0022-4537.00182     Document Type: Article

References (41)

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