Experience effects on interactivity: Functions, processes, and perceptions

Journal of Business Research

Volumn 65, Issue 11, 2012, Pages 1543-1550

  Kim, Juran ^a   Spielmann, Nathalie ^b   McMillan, Sally J ^c  

^a Jeonju University   (South Korea)

^b NEOMA BUSINESS SCHOOL   (France)

^c UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Experience; Functional interactivity; Interactive process; Perceived interactivity

Indexed keywords

EID: 84867468410     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.02.038     Document Type: Article

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