About the nature and future of interactive marketing

Journal of Interactive Marketing

Volumn 12, Issue 1, 1998, Pages 63-71

  Haeckel, Stephan H ^a  

^a NONE

Author keywords

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Indexed keywords

EID: 0007328934     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6653(199824)12:1<63::AID-DIR8>3.0.CO;2-C     Document Type: Article

References (6)

1. Gibson, W. (1996), New York Times Magazine, July 14, pp.
2. Haeckel, S. H. (1985), in Marketing in an Electronic Age, R. Buzzell (Ed.), Cambridge, MA: Harvard Business School Press, p. 320.
3. Kim, W. C., and Mauborgne, R. (1997), Value Innovation: The Strategic Logic of High Growth, Harvard Business Review, 75, 1, January-February.
4. Lloyd, S., "Learning How to Control Complex Systems," Bulletin & the Santa Fe Institute, Spring, 1995.
5. Ong, W. J. (1982), Orality and Literacy, Routledge.
6. Oxford English Dictionary, ed.