Leveraging locational insights within retail store development? Assessing the use of location planners' knowledge in retail marketing

Geoforum

Volumn 43, Issue 6, 2012, Pages 1076-1087

  Wood, Steve ^a   Reynolds, Jonathan ^b  

^a UNIVERSITY OF SURREY   (United Kingdom)

^b UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

Local marketing; Marketing geography; Retailing; Store development; Store format

Indexed keywords

BUSINESS DEVELOPMENT; DECISION MAKING; GEOGRAPHICAL KNOWLEDGE; INDUSTRIAL LOCATION; LOCATION DECISION; MARKETING; RETAILING; SPATIAL ANALYSIS; SPATIAL PLANNING;

EID: 84867124281     PISSN: 00167185     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.geoforum.2012.06.014     Document Type: Article

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