The Impact of Market Orientation on the Internationalization of Retailing Firms: Tesco in Eastern Europe

International Review of Retail, Distribution and Consumer Research

Volumn 15, Issue 1, 2005, Pages 53-74

  Rogers, Helen ^a   Ghauri, Pervez N ^a   George, Katharine L ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Emerging markets; International retailing; Market orientation; Matching; Tesco

Indexed keywords

EID: 33748744501     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/0959396042000299120     Document Type: Article

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