Retail image as seen through consumers' Eyes: Studying international retail image through consumer photographs of stores

International Review of Retail, Distribution and Consumer Research

Volumn 17, Issue 5, 2007, Pages 447-467

  Burt, Steve ^a   Johansson, Ulf ^b   Thelander, Åsa ^b  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b LUND UNIVERSITY   (Sweden)

Author keywords

cross culture; IKEA; photo elicitation; Retail image

Indexed keywords

EID: 69649105872     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960701631516     Document Type: Article

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