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Volumn 25, Issue 1-2, 2009, Pages 75-95

Retailer brands and the impact on innovativeness in the grocery market

Author keywords

Grocery retailing; Innovation; National brand; Product development; Retailer brand

Indexed keywords


EID: 84855248199     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X410043     Document Type: Article
Times cited : (42)

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