Cluster-based market segmentation: Some further comparisons of alternative approaches

International Journal of Market Research

Volumn 40, Issue 2, 1998, Pages 155-163

  Schaffer, Catherine M ^a   Green, Paul E ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3242820009     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078539804000206     Document Type: Article

References (8)

1. ARABIE, PHIPPS & HUBERT, LAWRENCE (1994). Cluster analysis in marketing research. In Bagozzi, R.P. (Ed.), Advanced methods in marketing research. Oxford: Blackwell & Company, pp 160-89.
2. BENJAMINI, YOAV & HOCHBERG, Y. (1995). Controlling the false discovery rate - a practical and powerful approach to multiple testing. Journal of the Royal Statistical Society, Series B, 57, 1, pp 289-300.
3. GREEN, PAUL E. (1971). A new approach to market segmentation. Business Horizons, 20, February, pp 61-73.
4. GREEN, PAUL E. & KRIEGER, ABBA M. (1995). Alternative approaches to cluster-based market segmentation. Journal of the Market Research Society, 37, July, pp 221-238.
5. HUBERT, LAWRENCE J. & ARABIE, PHIPPS (1985). Comparing partitions. Journal of Classification, 2, pp 193-218.
6. MACQUEEN, J. (1967). Some methods for classification and analysis of multivariate observations. In Le Cam, L.M. and Neyman, J. (Eds.), Proceedings of the Fifth Berkeley Symposium on Mathematical Statistics and Probability, Vol. 2 Berkeley: University of California Press, pp 281-97.
7. WARD, JOE H. JR. (1963). Hierarchical grouping to optimize an objective function. Journal of the American Statistical Association, 58, pp 236-244.
8. WIND, YORAM (1978). Issues and advances in segmentation research. Journal of Marketing Research, 15, August, pp 317-37.