Localisation as a marketing strategy for small retailers

International Journal of Retail and Distribution Management

Volumn 38, Issue 9, 2010, Pages 677-697

  Coca Stefaniak, J Andres ^a   Parker, Cathy ^b   Rees, Patricia ^c  

^a member of the Photography and the Archive Research Centre   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^c MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Globalization; Localization; Retailing; Small to medium sized enterprises; Spain; United Kingdom

Indexed keywords

EID: 77954842448     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590551011062439     Document Type: Article

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