The interplay between outbound team strategy and market information processing in the course of 'really new' NPD projects

Industrial Marketing Management

Volumn 41, Issue 5, 2012, Pages 759-769

  Smits, Armand ^a   Kok, Robert ^b  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

Author keywords

Case study; External activities; Market information processing; Outbound strategies; Really new NPD

Indexed keywords

EID: 84866002281     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2012.06.011     Document Type: Article

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