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Volumn 12, Issue 3, 2008, Pages 511-541

Proactive involvement of consumers in innovation: Selecting appropriate techniques

Author keywords

Consumer involvement; Consumer involvement techniques; Radical product innovation

Indexed keywords


EID: 53249149406     PISSN: 13639196     EISSN: None     Source Type: Journal    
DOI: 10.1142/S1363919608002047     Document Type: Article
Times cited : (40)

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