There is more to market learning than gathering good information: The role of shared team values in radical product definition

Journal of Product Innovation Management

Volumn 27, Issue 7, 2010, Pages 972-990

  Berchicci, Luca ^a   Tucci, Christopher L ^b  

^a ERASMUS UNIVERSITY   (Netherlands)

^b EPFL   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

CASE STUDY RESEARCH; DEVELOPMENT PROJECT; DEVELOPMENT TEAMS; EXTERNAL MARKET; INFORMATION PROCESSING; INFORMATION SELECTION; LEARNING PROCESS; MARKET RESEARCHES; MODERATING FACTORS; NEW PRODUCT DEVELOPMENT; NEW PROJECTS; NPD PROJECTS; PRODUCT DEFINITION; PROJECT DEVELOPMENT; RESEARCH OBJECTIVES; TECHNOLOGICAL UNCERTAINTY; USER FEEDBACK;

COMMERCE; DATA PROCESSING; MANAGEMENT; MANAGERS; PRODUCT DEVELOPMENT; RESEARCH;

INFORMATION DISSEMINATION;

EID: 78349287686     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2010.00765.x     Document Type: Conference Paper

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