An assessment of chronic regulatory focus measures

Journal of Marketing Research

Volumn 47, Issue 5, 2010, Pages 967-982

  Haws, Kelly L ^a   Dholakia, Utpal M ^b   Bearden, William O ^c  

^a TEXAS A AND M UNIVERSITY   (United States)

^b RICE UNIVERSITY   (United States)

^c UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Chronic traits; Composite regulatory focus scale; Goal orientation; Measurement; Prevention; Promotion; Regulatory focus

Indexed keywords

EID: 77957958677     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.5.967     Document Type: Article

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