The role of fear in persuasion

Psychology and Marketing

Volumn 21, Issue 11, 2004, Pages 909-926

  Dillard, James Price ^a   Anderson, Jason W ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 8644288372     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20041     Document Type: Article

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