The emergence of the new service marketing: Nordic School perspectives

Journal of Service Management

Volumn 23, Issue 4, 2012, Pages 479-497

  Gummesson, Evert ^a   Mele, Cristina ^a   Polese, Francesco ^a   Grönroos, Christian ^b  

^a STOCKHOLM UNIVERSITY   (Sweden)

^b HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

Finland; Marketing; Marketing theory; Nordic School; Northern Europe; Relational approaches; Service; Sweden

Indexed keywords

EID: 84864466725     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564231211260387     Document Type: Article

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