A discourse analytical approach to qualitative marketing research

Qualitative Market Research: An International Journal

Volumn 13, Issue 2, 2010, Pages 103-109

  Skålén, Per ^a  

^a KARLSTAD UNIVERSITY   (Sweden)

Author keywords

Marketing; Research; Situation analysis

Indexed keywords

EID: 77952187182     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522751011032566     Document Type: Article

References (11)

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