Identifying the role of self-congruence on shopping behavior in the context of u.s. shopping malls

Clothing and Textiles Research Journal

Volumn 30, Issue 2, 2012, Pages 87-101

  Ha, Sejin ^a   Im, Hyunjoo ^b  

^a PURDUE UNIVERSITY   (United States)

^b CALIFORNIA STATE POLYTECHNIC UNIVERSITY   (United States)

Author keywords

loyalty; satisfaction; self congruence; shopping value

Indexed keywords

EID: 84862682037     PISSN: 0887302X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0887302X12440037     Document Type: Article

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