An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas

Psychology and Marketing

Volumn 16, Issue 2, 1999, Pages 163-184

  McDaniel, Stephen R ^a  

^a UNIVERSITY OF MARYLAND   (United States)

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EID: 0033476158     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199903)16:2<163::AID-MAR6>3.0.CO;2-Y     Document Type: Article

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