From a commodity to an experience: The moderating role of thematic positioning on congruity-based product judgment

Psychology and Marketing

Volumn 27, Issue 5, 2010, Pages 465-486

  Noseworthy, Theodore J ^a   Finlay, Karen ^b   Islam, Towhidul ^b  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

^b UNIVERSITY OF GUELPH   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77954164708     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20339     Document Type: Article

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