Cognitive-affective model of consumer satisfaction. An exploratory study within the framework of a sporting event

Journal of Business Research

Volumn 60, Issue 2, 2007, Pages 108-114

  Martínez Caro, Laura ^a   Martínez García, José Antonio ^a  

^a TECHNICAL UNIVERSITY OF CARTAGENA   (Spain)

Author keywords

Cognitive affective model; Satisfaction; Sporting event

Indexed keywords

EID: 33846333192     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.10.008     Document Type: Article

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