Cross-category demand effects of price promotions

Journal of the Academy of Marketing Science

Volumn 40, Issue 4, 2012, Pages 572-586

  Leeflang, Peter S H ^a,b   Parreño Selva, Josefa ^c  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b LUISS UNIVERSITY   (Italy)

^c UNIVERSITY OF ALICANTE   (Spain)

Author keywords

Category demand model; Cross category effects; Daily data; Price promotions; Store level scanner data

Indexed keywords

EID: 84861228125     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0244-z     Document Type: Article

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