Consumers' price sensitivities across complementary categories

Management Science

Volumn 53, Issue 12, 2007, Pages 1933-1945

  Duvvuri, Sri Devi ^a   Ansari, Asim ^b   Gupta, Sunil ^c  

^a UNIVERSITY OF IOWA   (United States)

^b Columbia University ^*  (United States)

^c HARVARD BUSINESS SCHOOL   (United States)

Author keywords

Cross category analysis; Hierarchical bayesian analysis; Multivariate probit; Price sensitivity

Indexed keywords

CROSS CATEGORY ANALYSIS; HIERARCHICAL BAYESIAN ANALYSIS; MULTIVARIATE PROBIT; PRICE SENSITIVITY;

BAYESIAN NETWORKS; CORRELATION METHODS; CUSTOMER SATISFACTION; DECISION MAKING; OPTIMIZATION; PARAMETER ESTIMATION;

COSTS;

EID: 38549097727     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1070.0744     Document Type: Article

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