Cross-category sales promotion effects

Journal of Retailing and Consumer Services

Volumn 6, Issue 2, 1999, Pages 99-105

  Hruschka, Harald ^a   Lukanowicz, Martin ^b   Buchta, Christian ^c  

^a UNIVERSITY OF REGENSBURG   (Germany)

^b Telekom Control   (Austria)

^c VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Assortment; Market basket analysis; Sales promotion

Indexed keywords

EID: 0040888791     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0969-6989(98)00026-5     Document Type: Article

References (19)

1. Agrawal, R., Sikant, R., 1994. Fast algorithms for mining asssociation rules. Proceedings of the VLDB Conference. Santiago, Chile.
2. Betancourt, R., Gautschi, D., 1990. Demand complementarities, Hausehold production, and retail assortments. Marketing Science 9, 146-161.
3. Bishop, Y.M.M., Fienberg, S.E., Holland, P.W., 1975. Discrete multivariate analysis. Theory and Practice. MIT Press, Cambridge, MA.
4. Blattberg, R.C., Neslin, S.A., 1990. Sales promotion. Prentice-Hall, Englewood Cliffs, NJ.
5. Böcker, F., 1975. Die Analyse des Kaufverbunds - Ein Ansatz zur bedarfsorientierten Warentypologie. Zeitschrift für Betriebswirtschaftliche Forschung 27, 290-306.
6. Böcker, F., 1978. Die Bestimmung der Kaufverbundenheit von Produkten. Duncker & Humblot, Berlin.
7. Bultez, A., Julander, C.-R., Nisol, P., 1996. Structuring retail assortments according to in-store shopping. Proceedings of the Annual Conference of the European Marketing Academy (EMAC), Budapest, pp. 1521-1531.
8. Chintagunta, P.K., Haldar, S., 1994. Measuring cross-category dependence in the purchase timing behavior of households: the case of complementary goods. Unpublished manuscript.
9. Dickinson, R., Harris, F., Sircar, S., 1992. Merchandise compatibility: an exploratory study of its measurement and effect on department store performance. International Review of Retail, Distribution and Consumer Research, 351-379.
10. Gallant, A.R., 1987. Nonlinear Statistical Models. Wiley, New York.
11. Green, P.E., Krieger, A.M., Zelnio, R.N., 1989. A componential segmentation model with optimal product design features. Decision Sciences 20, 220-238.
12. Hruschka, H., 1991. Bestimmung der Kaufverbundenheit mit Hilfe eines probabilistischen Meßmodells. Zeitschrift für betriebswirtschaftliche Forschung 43, 418-434.
13. Julander, C.-R., 1992. Basket analysis. A new way of analysing scanner data. International Journal of Retail & Distribution Management, 20, 10-18.
14. Maddala, G.S., 1987. Limited-Dependent and Qualitative Variables in Econometrics, Cambridge University Press, Cambridge.
15. Nerlove, M., Press, J., 1973. Univariate and Multivariate Log Linear and Logistic Models RAND Report.
16. Mulhern, F.J., Leone, R.P., 1991. Implicit price bundling of retail products: a multiproduct approach to maximizing store profitability. Journal of Marketing, 55, 63-76.
17. Manchanda, P., Ansari, A., Gupta, S., 1997. The shopping basket: A model for multi-category purchase incidence decisions. Working Paper, Columbia University, New York.
18. Schmalen, H., Pechtl, H., 1995. Die Absatzwirkung von Sonderangebotsaktionen im Lebensmitteleinzelhandel. Zeitschrift für Betriebswirtschaft, 65, 587-607.
19. Walters, R.G., 1991. Assessing the impact of retail promotions on product substitution, Complementary purchase, and inter-store sales displacement. Journal of Marketing, 55, 17-28.