The impact of location factors on the attractiveness and optimal space shares of product categories

International Journal of Research in Marketing

Volumn 17, Issue 4, 2000, Pages 255-279

  Campo, K ^a   Gijsbrechts, E ^a,b   Goossens, T ^a   Verhetsel, A ^a  

^a UNIVERSITY OF ANTWERP   (Belgium)

^b FUCAM   (Belgium)

Author keywords

Micromarketing; Optimal space shares; Retailing; Store assortments

Indexed keywords

EID: 0038190373     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(00)00026-4     Document Type: Article

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