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Volumn 73, Issue 3, 2009, Pages 99-117

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Author keywords

Aisle management; Cross category sales; Display placement; Marketing mix; Spatial model

Indexed keywords


EID: 66249111114     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.73.3.99     Document Type: Article
Times cited : (69)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.