Measuring the impact of product and promotion-related factors on product category price elasticities

Journal of Business Research

Volumn 36, Issue 3, 1996, Pages 203-216

  Walters, Rockney G ^a   Bommer, William ^b  

^a INDIANA UNIVERSITY   (United States)

^b SOUTHERN ILLINOIS UNIVERSITY EDWARDSVILLE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030194601     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/0148-2963(95)00149-2     Document Type: Article

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