Market formation in subsistence contexts: A study of informal waste trade practices in Tanzania and Brazil

Consumption Markets and Culture

Volumn 15, Issue 2, 2012, Pages 235-257

  Lindeman, Sara ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

base of the pyramid; calculation; inclusive business; inclusive markets; market creation; markets as practices; subsistence marketplaces

Indexed keywords

EID: 84860311710     PISSN: 10253866     EISSN: 1477223X     Source Type: Journal    
DOI: 10.1080/10253866.2012.654962     Document Type: Article

References (62)

1. Abdelnour, Samer and Branzei, Oana. 2010. Fuel-efficient stoves for Darfur: The social construction of subsistence marketplaces in post-conflict settings. Journal of Business Research, 63(6): 617-29.
2. Almirall, Catherine. 2009. Collective action for public goods provision in low-income groups: A model and evidence from Peru. Economia, XXXII(46): 175-206.
3. Anderson, Jamie and Markides, Costas. 2007. Strategic innovation at the base of the pyramid. MIT Sloan Management Review, 49(1): 83-8.
4. Anderson, Jamie L., Markides, Constantinos and Kupp, Martin. 2010. The last frontier: Market creation in conflict zones, deep rural areas and urban slums. California Management Review, 52(4): 6-28.
5. Araujo, Luis. 2007. Markets, market-making and marketing. Marketing Theory, 7(3): 211-26.
6. Araujo, Luis, Finch, John and Kjellberg, Hans. 2010. "Reconnecting marketing to markets: An introduction". In Reconnecting marketing to markets, Edited by: Araujo, Luis, Finch, John and Kjellberg, Hans. 1-12. Oxford: Oxford University Press.
7. Araujo, Luis, Kjellberg, Hans and Spencer, Robert. 2008. Market practices and forms: Introduction to the special issue. Marketing Theory, 8(1): 5-14.
8. Ardrey, William J., Pecotich, Anthony and Shultz, Clifford J. 2006. Entrepreneurial women as catalysts for socioeconomic development in transitioning Cambodia, Laos and Vietnam. Consumption Markets & Culture, 9(4): 277-300.
9. Arnould, Eric J. 1994. Market-oriented ethnography: Interpretation building and marketing strategy formulation. Journal of Marketing Research, 31(4): 484-504.
10. Arnould, Eric J. 2006. Market-oriented ethnography revisited. Journal of Advertising Research, 46(3): 251-62.
11. Azimont, Frank and Araujo, Luis. 2010. "Governing firms, shaping markets: The role of calculative devices". In Reconnecting marketing to markets, Edited by: Araujo, Luis, Finch, John and Kjellberg, Hans. 94-116. Oxford: Oxford University Press.
12. Bonsu, Samuel K. 2009. Colonial images in global times: Consumer interpretations of Africa and Africans in advertising. Consumption Markets & Culture, 12(1): 1-25.
13. Callon, Michel. 1998. The laws of the markets, Edited by: Callon, Michel. Oxford: Blackwell Publishers.
14. Callon, Michel and Muniesa, Fabian. 2005. Peripheral vision: Economic markets as calculative collective devices. Organization Studies, 26(8): 1229-50.
15. Cochoy, Franck. 2008. Calculation, qualculation, calqulation: Shopping cart arithmetic, equipped cognition and the clustered consumer. Marketing Theory, 8(1): 15-44.
16. Dias, Sonia M. 2009. Trajectories and memories-waste and citizenship forums: Unique experiments of social justice and participatory governance, Belo Horizonte, Brazil: PhD Thesis. Federal University of Minas Gerais State.
17. Geiger, Susi and Finch, John. 2009. Industrial sales people as market actors. Industrial Marketing Management, 38: 608-17.
18. Guesalaga, Rodrigo and Marshall, Pablo. 2008. Purchasing power at the bottom of the pyramid: Differences across geographic regions and income tiers. Journal of Consumer Marketing, 25(7): 413-18.
19. Hagberg, Johan and Kjellberg, Hans. 2010. Who performs marketing? Dimensions of agential variation in market practices. Industrial Marketing Management, 39: 1028-37.
20. Håkansson, Håkan and Snehota, Ivan. 1995. Developing relationships in business networks, London: Routledge.
21. Hammond, Allen L., Kramer, William J., Katz, Robert S., Tran, Julia T. and Walker, Courtland. 2007. The next 4 billion: Market size and business strategy at the base of the pyramid, World Resource Institute. http://pdf.wri.org/n4b_full_text_lowrez.pdf (accessed February 10, 2011)
22. Hill, Ronald P. 2010. A naturological approach to marketing exchanges: Implications for the bottom of the pyramid. Journal of Business Research, 63(6): 602-7.
23. Hutchins, Edwin. 1995. Cognition in the wild, Cambridge, MA: MIT Press.
24. Ireland, John. 2008. Lessons for successful BOP marketing from Caracas' slums. Journal of Consumer Marketing, 25(7): 430-8.
25. Kjellberg, Hans and Helgesson, Claes-Fredrik. 2006. Multiple versions of markets: Multiplicity and performativity in market practice. Industrial Marketing Management, 35(7): 839-55.
26. Kjellberg, Hans and Helgesson, Claes-Fredrik. 2007. On the nature of markets and their practices. Marketing Theory, 7(2): 137-62.
27. Kjellberg, Hans and Helgesson, Claes-Fredrik. 2010. Political marketing: Multiple values, performativities and modes of engaging. Journal of Cultural Economy, 3(2): 279-97.
28. Kjellberg, Hans, Storbacka, Kaj, Akaka, Melissa, Chandler, Jennifer, Finch, John, Lindeman, Sara, Löbler, Helge, Mason, Katy, McColl-Kennedy, Janet and Nenonen, Suvi. Forthcoming. Market futures/future markets: Commentary on future research directions in the study of markets. Marketing Theory,
29. Knorr-Cetina, Karin and Bruegger, Urs. 2002. Trader's engagement with markets: A postsocial relationship. Theory, Culture & Society, 19(5-6): 161-85.
30. Kusenbach, Margarethe. 2003. Street phenomenology: The go-along as ethnographic research tool. Ethnography, 4(3): 455-85.
31. London, Ted. 2009. Making better investments at the base of the pyramid. Harvard Business Review, 87(5): 106-13.
32. London, Ted, Anupindi, Ravi and Sheth, Sateen. 2010. Creating mutual value: Lessons learned from ventures serving base of the pyramid producers. Journal of Business Research, 63(6): 582-94.
33. MacKenzie, Donald. 2009. Material markets: How economic agents are constructed, Oxford: Oxford University Press.
34. MacKenzie, Donald, Muniesa, Fabian and Siu, Lucia. 2007. Do economists make markets? On the performativity of economics, Princeton, NJ: Princeton University Press.
35. Miles, Matthew B. and Michael Huberman, A. 1994. Qualitative data analysis: An expanded sourcebook, Newbury Park, CA: Sage Publications.
36. Nielsen, Christine and Samia, Patricia M. 2008. Understanding key factors in social enterprise development of the BOP: A systems approach applied to case studies in the Philippines. Journal of Consumer Marketing, 25(7): 446-54.
37. North, Douglass C. 1991. Institutions. Journal of Economic Perspectives, 5(11): 97-112.
38. Ostrom, Elinor. 2000. Collective action and the evolution of social norms. Journal of Economic Perspectives, 14(3): 137-58.
39. Portes, Alejandro. 1994. "The informal economy and its paradoxes". In The handbook of economic sociology, Edited by: Smelser, Neil J. and Swedberg, Richard. 426-52. Princeton, NJ: Princeton University Press.
40. Prahalad, C. K. 2005. The fortune at the bottom of the pyramid: Eradicating poverty through profits, Upper Saddle River, NJ: Wharton School Publishing.
41. Reckwitz, Andreas. 2002. Towards a theory of social practices: A development of culturalist theorizing. European Journal of Social Theory, 5(2): 243-63.
42. Rosa, José Antonio, and Viswanathan, Madhubalan (ed.). 2007. Product and Market Development for Subsistence Marketplaces, Advances in international management. 1st ed. Vol. 20. Oxford: Elsevier Ltd
43. Roth, Alvin E. 2007. The art of designing markets. Harvard Business Review, 85(10): 118-26.
44. Sen, Amartya K. 1999. Development as freedom, Oxford: Oxford University Press.
45. Schatzki, Theodore R. 1996. Social practices: A Wittgensteinian approach to human activity and the social, Cambridge: Cambridge University Press.
46. Sherry, John F. 2008. The ethnographer's apprentice: Trying consumer culture from the outside in. Journal of Business Ethics, 80(1): 85-95.
47. Sheth, Jagdish N. 2011. Impact of emerging markets on marketing: Rethinking existing perspectives and practices. Journal of Marketing, 75(4): 166-82.
48. Simanis, Erik. 2011. "Needs needs everywhere, but not a BoP market to tap". In Next generation business strategies for the base of the pyramid: New approached for building mutual value, Edited by: London, Ted and Hart, Stuart L. Upper Saddle River, NJ: Pearson Education.
49. Simanis, Erik and Hart, Stuart. 2008. The base of the pyramid protocol: Toward next generation BoP strategy, Cornell University. http://www.bop-protocol.org/docs/BoPProtocol2ndEdition2008.pdf (accessed February 10, 2009)
50. Simanis, Erik and Hart, Stuart. 2009. Innovation from the inside out. MIT Sloan Management Review, 50(4): 77-86.
51. Sridharan, Srinivas and Viswanathan, Madhu. 2008. Marketing in subsistence marketplaces: Consumption and entrepreneurship in a South Indian context. Journal of Consumer Marketing, 25(7): 455-62.
52. Storbacka, Kaj and Nenonen, Suvi. 2011a. Markets as configurations. European Journal of Marketing, 45(1/2): 241-58.
53. Storbacka, Kaj and Nenonen, Suvi. 2011b. Scripting markets: From value propositions to market propositions. Industrial Marketing Management, 40(2): 255-66.
54. Sunderland, Patricia L. and Denny, Rita M. 2007. Doing anthropology in consumer research, Walnut Creek, CA: Left Cost Press.
55. UNDP. 2008. Creating value for all: Strategies for doing business with the poor, United Nations Publications. http://www.undp.org/gimlaunch/download.shtml (accessed November 20, 2010)
56. Varma, Rohit and Manohar Vikas, Ram. 2007. Freedom and consumption: Toward conceptualizing systemic constraints for subaltern consumers in a capitalist society. Consumption Markets & Culture, 10(2): 117-31.
57. Venkatesh, Alladi, Peñaloza, Lisa and Fuat Firat, A. 2006. "The market as a sign system and the logic of the market". In The service-dominant logic of marketing, Edited by: Lusch, Robert F. and Vargo, Stephen L. 251-65. New York: M.E. Sharpe.
58. Venkatesh, Alladi, Lisa, Peñaloza and Fuat Firat, A. 2006. "The market as a sign system and the logic of the market". In The service-dominant logic of marketing, Edited by: Lusch, R. and Vargo, S. 251-65. New York: M.E. Sharpe.
59. Viswanathan, Madhu. 2007. Understanding product and market interactions in subsistence marketplaces: A study in South India. In Product and market development for subsistence marketplaces, Advances in international management. 1st ed. Vol. 20, ed. Rosa, José Antonio and Viswanathan, Madhu, 21-58. Oxford: Elsevier Ltd
60. Viswanthan, Madhu, and José Antonio Rosa. 2007. Product and market development for subsistence marketplaces: Consumption and Entrepreneurship beyond literacy and resources barriers, Advances in international management. 1st ed. Vol. 20, ed. Rosa, José Antonio and Viswanathan, Madhu, 1-20. Oxford: Elsevier Ltd
61. Viswanathan, Madhu, Antonio Rosa, José and Ruth, Julie A. 2010. Exchanges in marketing systems: The case of subsistence consumer-merchants in Chennai, India. Journal of Marketing, 74(3): 1-17.
62. Viswanathan, Madhu, Sridharan, Srinivas and Ritchie, Robin. 2010. Understanding consumption and entrepreneurship in subsistence marketplaces. Journal of Business Research, 63(6): 570-81.