Innovation from the inside out

MIT Sloan Management Review

Volumn 50, Issue 4, 2009, Pages 77-86

  Simanis, Erik ^a   Hart, Stuart ^a  

^a Department of Obstetrics Gynecology   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77955888304     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (8)

1. Fora history of Grameen Bank, see M. Yunus, "Banker to the Poor: Micro-Lending and the Battle Against World Poverty" (London: Aurum Press, 1998).
2. For the first articulation of this idea, see C.K. Prahalad and S. Hart, "The Fortune atthe Bottom of the Pyramid," Strategy+Business 26 (2002): 54-67
3. For recent efforts to quantify the potential economic value of this demographic, see A. Hammond, W.J. Kramer, J. Tran, R. Katz, and C. Walker, "The Next 4 Billion: Market Size and Business Strategy atthe Base of the Pyramid" (Washington, D.C.: World Resources Institute, 2007).
4. V.K. Rangan and R. Rajan. "Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the Rural Consumer," Harvard Business School case no. 9-505-1056 (Boston: Harvard Business School Publishing, 2005, rev. 2007).
5. K. Polanyi, "The Great Transformatiom The Political and Economic Origins of Our Time" (New York and Toronto: Farrar & Rinehart, 1944).
6. See T.A. Stewart, "The Great Wheel of Innovation," Harvard Business Review 84 (November 2006): 14.
7. For more information on the history of Mondragon, see W.F. Whyte and K.K. Whyte, "Making Mondragom The Growth and Dynamics of the Mondragon Cooperative Complex" (Ithaca, NewYork: Cornell University Press, 1988).
8. For a detailed explanation of the BoP Protocol process, along with examples from the DuPont and S.C. Johnson initiatives, see E. Simanis and S. Hart, "The Base of the Pyramid Protocol:Toward Next Generation BoP Strategy," 2nd ed., 2008, www.johnson.cornell.edu/sge/research/ bopjDrotocol.html. A BoP Protocol Field Guide outlining specific tools and techniques will be completed in 2009.