Who performs marketing? Dimensions of agential variation in market practice

Industrial Marketing Management

Volumn 39, Issue 6, 2010, Pages 1028-1037

  Hagberg, Johan ^a   Kjellberg, Hans ^b  

^a UNIVERSITY OF BORÅS   (Sweden)

^b STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

Market agents; Market practice; Marketing practitioners; Retailing

Indexed keywords

EID: 77955326955     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.06.022     Document Type: Article

References (68)

1. Akrich M., Latour B. A summary of a convenient vocabulary for the semiotics of human and nonhuman assemblies. Shaping technology/building society: Studies in technological change 1992, 259-264. Mass.: MIT Press, Cambridge. W.E. Bijker, J. Law (Eds.).
2. Andersson P., Aspenberg K., Kjellberg H. The configuration of actors in market practice. Marketing Theory 2008, 8(1):67-90.
3. Araujo L. Markets, market-making and marketing. Marketing Theory 2007, 7(3):211-226.
4. Araujo, L., Finch, J., & Kjellberg, H. (2010). Connecting to markets. In L. Araujo, J. Finch, & H. Kjellberg (Eds.), Reconnecting Marketing to Markets (forthcoming). Oxford: Oxford University Press.
5. Araujo L., Kjellberg H. Shaping exchanges, performing markets: The study of market-ing practices. Handbook of marketing theory 2009, 195-218. Sage, London. P. Maclaran, M. Saren, B. Stern, M. Tadajewski (Eds.).
6. Araujo L., Kjellberg H., Spencer R. Market practices and forms: Introduction to the special issue. Marketing Theory 2008, 8(1):5-14.
7. Axelsson B., Easton G. Industrial networks: A new view of reality 1992, Routledge, London.
8. Azimont F., Araujo L. Category reviews as market-shaping events. Industrial Marketing Management 2007, 36(7):849-860.
9. Azimont, F., & Araujo, L. (2010). How performance metrics help shape markets. In L. Araujo, J. Finch, & H. Kjellberg (Eds.), Reconnecting marketing to markets (forthcoming). Oxford: Oxford University Press.
10. Brown S.W., Webster F.E., Steenkamp J.-B.E.M., Wilkie W.L., Sheth J.N., Sisodia R.S., Kerin R.A., MacInnis D.J., McAlister L., Raju J.S., Bauerly R.J., Johnson D.T., Singh M., Staelin R. Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure. Journal of Marketing 2005, 69(4):1-25.
11. Callon M. Some elements of a sociology of translation: Domestication of the scallops and the fishermen of St.Brieuc's bay. Power, action and belief. A new sociology of knowledge? 1986, 196-229. Routledge & Kegan Paul, London. J. Law (Ed.).
12. Callon M. Introduction: The embeddedness of economic markets in economics. The laws of the markets 1998, 1-57. Blackwell, Oxford. M. Callon (Ed.).
13. Callon M., Latour B. Unscrewing the big Leviathan: How actors macro-structure reality and how sociologists help them to do so. Advances in social theory and methodology. Toward an integration of micro and macro sociologies 1981, 277-303. Routledge & Kegan Paul, London. K.D. Knorr Cetina, A.C. Cicourel (Eds.).
14. Callon M., Law J. Agency and the hybrid collectif. The South Atlantic Quarterly 1995, 94(2):481-507.
15. Callon M., Law J. After the individual in society: Lessons on collectivity from science, technology and society. Canadian Journal of Sociology 1997, 22(2):165-182.
16. Callon, M., Millo, Y., & Muniesa, F. (Eds.). (2007). Market devices. Oxford: Blackwell.
17. Callon M., Muniesa F. Peripheral vision: Economic markets as calculative collective devices. Organization Studies 2005, 26(8):1229-1250.
18. Callon M., Rabeharisoa V. Research "in the wild" and the shaping of new social identities. Technology in Society 2003, 25(2):193-204.
19. Cochoy F. A sociology of market-things: On tending the gardening of choices in mass retailing. Market devices 2007, 109-129. Blackwell, Oxford. M. Callon, Y. Millo, F. Muniesa (Eds.).
20. Cochoy F. Calculation, qualculation, calqulation: Shopping cart arithmetic, equipped cognition and the clustered consumer. Marketing Theory 2008, 8(1):15-44.
21. Cochoy, F. (2010). Reconnecting marketing to "market-things": how grocery eqipment drove modern consumption (Progressive Grocer, 1929-1959). In L. Araujo, J. Finch, & H. Kjellberg (Eds.), Reconnecting Marketing to Markets (forthcoming). Oxford: Oxford University Press.
22. Daft R.L., Weick K.E. Toward a model of organizations as interpretation systems. Academy of Management Review 1984, 9(2):284-295.
23. Dávila A.M. Latinos, Inc.: The marketing and making of a people 2001, University of California Press, Berkeley, CA.
24. Enright M. The marketing profession: Evolution and future. Journal of Public Affairs 2006, 6(2):102-110.
25. Ganslandt, M. (2000). Konkurrensbegränsande effekter av lägstaprisgarantier. Stockholm: Industriens Utredningsinstitut.
26. Geiger S., Finch J. Industrial sales people as market actors. Industrial Marketing Management 2009, 38(6):608-617.
27. Gummesson E. Marketing-orientation revisited: The crucial role of the part-time marketer. European Journal of Marketing 1991, 25(2):60-75.
28. Hagberg J. Flytande identitet: NetOnNet och e-handelns återkomst 2008, Högskolan i Borås, Borås.
29. Hand M., Shove E. Condensing practices: Ways of living with a freezer. Journal of Consumer Culture 2007, 7(1):79-104.
30. Holt D.B. How consumers consume: A typology of consumption. Journal of Consumer Research 1995, 22(1):1-16.
31. Marketing exchange relationships, transactions, and their media 1994, Quorum, Westport, CT. F.S. Houston (Ed.).
32. Hutchins E. Cognition in the wild 1995, MIT Press, Cambridge, Mass.
33. Håkansson H. International marketing and purchasing of industrial goods: An interaction approach 1982, Wiley, Chichester.
34. Ingram J., Shove E., Watson M. Products and practices: Selected concepts from science and technology studies and from social theories of consumption and practice. Design Issues 2007, 23(2):3-16.
35. Kjellberg H. Organising distribution: Hakonbolaget and the efforts to rationalise food distribution, 1940-1960 2001, Economic Research Institute, Stockholm.
36. Kjellberg H., Helgesson C.-F. Multiple versions of markets: Multiplicity and performativity in market practice. Industrial Marketing Management 2006, 35(7):839-855.
37. Kjellberg H., Helgesson C.-F. On the nature of markets and their practices. Marketing Theory 2007, 7(2):137-162.
38. Knoke D., Kuklinski J.H. Network analysis 1982, Sage Publications, Beverly Hills, California.
39. Latour B. The powers of association. Power, action and belief. A new sociology of knowledge? 1986, 261-277. Routledge & Kegan Paul, London. J. Law (Ed.).
40. Latour B. Science in action: How to follow scientists and engineers through society 1987, Harvard University Press, Cambridge, Mass.
41. Latour B. On technical mediation - Philosophy, sociology, genealogy. Common Knowledge 1994, 3(2):29-64.
42. Latour B. Aramis or the love of technology 1996, Harvard Univ. Press, Cambridge, Mass.
43. Latour B. Pandora's hope, essays on the reality of science studies 1999, Harvard University Press, Cambridge, Mass.
44. Law J. On the methods of long-distance control: Vessels, navigation and the Portugese route to India. Power, action and belief: A new sociology of knowledge 1986, 234-263. Routledge & Kegan Paul, London. J. Law (Ed.).
45. Law J. Organizing modernity 1994, Blackwell, Oxford.
46. Madichie N.O. "Mind the gaps" between the marketing theory train and the marketing practice platform: The case of Egg Card. Marketing Review 2009, 9(1):39-62.
47. Mazzarella W. Shoveling smoke: Advertising and globalization in contemporary India 2003, Duke University Press, Durham, N.C.
48. McKenna R. Marketing is everything (cover story). Harvard Business Review 1991, 69(1):65-79.
49. Meyer J., Rowan B. Institutionalized organizations: Formal structure as myth and ceremony. The American Journal of Sociology 1977, 83(2):340-363.
50. Normann R., Ramirez R. From value chain to value constellation: Designing interactive strategy. Harvard Business Review 1993, 71(4):65-77.
51. North D.C. Institutions. The Journal of Economic Perspectives 1991, 5(1):97-112.
52. O'Neill P. Fictions of discourse: Reading narrative theory 1994, University of Toronto Press, Toronto.
53. Persson Lars Självbetjäningsbutiker - traditionella butiker: En studie av kostnader och överskott i vissa Hakon-anslutna detaljhandelsföretag 1955, Stockholm.
54. Prus R.C. Pursuing customers: An ethnography of marketing activities 1989, Sage, Newbury Park, CA.
55. Prus R.C. Making sales: Influence as interpersonal accomplishment 1989, Sage, Newbury Park, CA.
56. Reckwitz A. Toward a theory of social practices: A development in culturalist theorizing. European Journal of Social Theory 2002, 5(2):243-263.
57. Rinallo D., Golfetto F. Representing markets: The shaping of fashion trends by French and Italian fabric companies. Industrial Marketing Management 2006, 35(7):856-869.
58. Schatzki T.R., Knorr Cetina K., von Savigny E. The practice turn in contemporary theory 2001, Routledge, London.
59. Shove, E., & Araujo, L. (2010). Consumption, materiality and markets. In L. Araujo, J. Finch, & H. Kjellberg (Eds.), Reconnecting marketing to markets (forthcoming). Oxford: Oxford University Press.
60. Shove E., Pantzar M. Consumers, producers and practices: Understanding the invention and reinvention of Nordic walking. Journal of Consumer Culture 2005, 5(1):43-64.
61. Simakova E., Neyland D. Marketing mobile futures: Assembling constituents and creating compelling stories for an emerging technology. Marketing Theory 2008, 8(1):91-116.
62. Toffler A. The third wave 1980, Collins, London.
63. Warde A. Consumption and theories of practice. Journal of Consumer Culture 2005, 5(2):131-153.
64. Vargo S.L., Lusch R.F. Evolving to a new dominant logic for marketing. Journal of Marketing 2004, 68(1):1-17.
65. Watson M., Shove E. Product, competence, project and practice: DIY and the dynamics of craft consumption. Journal of Consumer Culture 2008, 8(1):69-89.
66. Webster F.E. The changing role of marketing in the corporation. Journal of Marketing 1992, 56(4):1-17.
67. Weick K.E. The collapse of sensemaking in organizations: The Mann Gulch disaster. Administrative Science Quarterly 1993, 38(4):628-652.
68. Verhoef P.C., Leeflang P.S.H. Understanding the marketing department's influence within the firm. Journal of Marketing 2009, 73(2):14-37.