Calculation, qualculation, calqulation: Shopping cart arithmetic, equipped cognition and the clustered consumer

Marketing Theory

Volumn 8, Issue 1, 2008, Pages 15-44

  Cochoy, Franck ^a  

^a Centre associé Céreq de Toulouse   (France)

Author keywords

calculation; consumer behaviour; market devices; shopping cart

Indexed keywords

EID: 68249130839     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593107086483     Document Type: Article

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