A naturological approach to marketing exchanges: Implications for the bottom of the pyramid

Journal of Business Research

Volumn 63, Issue 6, 2010, Pages 602-607

  Hill, Ronald Paul ^a  

^a VILLANOVA UNIVERSITY   (United States)

Author keywords

Base of the pyramid; Naturological approach; Stakeholder theory; Subsistence marketplaces

Indexed keywords

EID: 77952584330     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.01.014     Document Type: Article

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