The ethnographer's apprentice: Trying consumer culture from the outside in

Journal of Business Ethics

Volumn 80, Issue 1, 2008, Pages 85-95

  Sherry Jr , John F ^a  

^a UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

Anthropology; Consumerism; Ethnography; Globalization; Marketing

Indexed keywords

EID: 43249111800     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-007-9448-7     Document Type: Article

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