Political marketing multiple values, performativities and modes of engaging

Journal of Cultural Economy

Volumn 3, Issue 2, 2010, Pages 279-297

  Kjellberg, Hans ^a   Helgesson, Claes Fredrik ^b  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

^b LINKÖPING UNIVERSITY   (Sweden)

Author keywords

Conflicting values; Market values; Modes of engaging with markets; Performativity; Political marketing

Indexed keywords

EID: 79960569317     PISSN: 17530350     EISSN: 17530369     Source Type: Journal    
DOI: 10.1080/17530350.2010.494379     Document Type: Article

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