Understanding key factors in social enterprise development of the BOP: A systems approach applied to case studies in the Philippines

Journal of Consumer Marketing

Volumn 25, Issue 7, 2008, Pages 446-454

  Nielsen, Christine ^a   Samia, Patricia M ^b  

^a UNIVERSITY OF BALTIMORE   (United States)

^b UNIVERSITY OF THE PHILIPPINES MANILA   (Philippines)

Author keywords

Disadvantaged groups; Economic growth; Marketing environment; Philippines; Social environment

Indexed keywords

EID: 55349096505     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760810915662     Document Type: Article

References (20)

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