Competing on service and branding in the renewable electricity sector

Energy Policy

Volumn 45, Issue , 2012, Pages 378-388

  Paladino, Angela ^a   Pandit, Ameet P ^b  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b NORTHUMBRIA UNIVERSITY   (United Kingdom)

Author keywords

Brand identity; Renewable electricity; Service brands

Indexed keywords

AUSTRALIA; BRAND IDENTITY; CONSUMER INTERESTS; FOCUS GROUPS; GREEN MARKETING; IN-DEPTH INTERVIEWS; MANAGERIAL IMPLICATIONS; POWER PROVIDERS; PURCHASE INTENTION; RENEWABLE ELECTRICITY; RENEWABLE ENERGIES; SERVICE BRANDS; SERVICES MARKETING; STRATEGIC OPTIONS; TANGIBLE PRODUCT;

ELECTRICITY; SALES;

RESEARCH;

ELECTRICITY INDUSTRY; ELECTRICITY SUPPLY; ENERGY RESOURCE; MARKETING; RENEWABLE RESOURCE;

AUSTRALIA;

EID: 84859750386     PISSN: 03014215     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.enpol.2012.02.046     Document Type: Article

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