Marketing strategies of Australian electricity distributors in an opening market

Journal of Business and Industrial Marketing

Volumn 16, Issue 2, 2001, Pages 81-93

  Stanton, P J ^a   Cummings, S ^a   Molesworth, J ^a   Sewell, T ^a  

^a UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Australia; Competitive strategy; Electricity industry; Industrial marketing; Marketing strategy

Indexed keywords

EID: 0442328819     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620110384123     Document Type: Article

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