Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value

Journal of Marketing Management

Volumn 27, Issue 1-2, 2010, Pages 77-99

  He, Hongwei ^a   Li, Yan ^b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b SWANSEA UNIVERSITY   (United Kingdom)

Author keywords

Brand equity; Perceived value; Service brand; Service brand equity; Service quality

Indexed keywords

EID: 79551548484     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2010.495276     Document Type: Article

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