Consumer attitudes to utility products: a consumer behaviour perspective

Marketing Intelligence & Planning

Volumn 20, Issue 7, 2002, Pages 394-404

  Watson, Anna ^a   Viney, Howard ^b   Schomaker, Patrick ^c  

^a UNIVERSITY OF SURREY   (United Kingdom)

^b MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^c Deutsche Lufthansa AG   (Germany)

Author keywords

Consumer behaviour; Electricity industry; Utilities

Indexed keywords

EID: 84986163121     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210450837     Document Type: Review

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