Creating the living brand

Harvard Business Review

Volumn 83, Issue 5, 2005, Pages

  Bendapudi, Neeli ^a   Bendapudi, Venkat ^b  

^a OHIO STATE UNIVERSITY   (United States)

^b Fisher College   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; ATTITUDE; COMMERCIAL PHENOMENA; CONSUMER; HOSPITAL MANAGEMENT; HUMAN; MANPOWER; ORGANIZATION; ORGANIZATION AND MANAGEMENT; PERSONNEL MANAGEMENT; PROFESSIONAL COMPETENCE; PUBLIC OPINION; PUBLIC RELATIONS; UNITED STATES;

ATTITUDE; COMMERCE; CONSUMER SATISFACTION; HUMANS; OKLAHOMA; ORGANIZATIONAL CULTURE; PERSONNEL LOYALTY; PERSONNEL SELECTION; PRODUCT LINE MANAGEMENT; PROFESSIONAL COMPETENCE; PUBLIC OPINION; PUBLIC RELATIONS;

EID: 18144422118     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (0)