Frequency of CRM implementation activities: A customer-centric view

Journal of Services Marketing

Volumn 26, Issue 2, 2012, Pages 83-93

  Kim, Molan ^a   Eun Park, Jeong ^b   Dubinsky, Alan J ^c,d,e   Chaiy, Seoil ^f  

^a UNIVERSITY OF GEORGIA   (United States)

^b Associate Professor Ewha School of Business Ewha Womans University 52 Ewhayeodae gil Seodaemun gu   (South Korea)

^c MIDWESTERN STATE UNIVERSITY   (United States)

^d ST CATHERINE UNIVERSITY   (United States)

^e PURDUE UNIVERSITY   (United States)

^f Korea University   (South Korea)

Author keywords

CRM implementation; Customer relations; Customer relationship management (CRM); Customer retention; Optimal timing

Indexed keywords

EID: 84859705419     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041211215248     Document Type: Article

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