Yield management, dynamic pricing and CRM in telecommunications

Journal of Services Marketing

Volumn 22, Issue 6, 2008, Pages 465-478

  Jallat, Frédéric ^a   Ancarani, Fabio ^b  

^a Paris School of Business   (France)

^b UNIVERSITY OF BOLOGNA   (Italy)

Author keywords

Customer relations; Services marketing; Telecommunications; Yield management

Indexed keywords

EID: 53749090914     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040810901882     Document Type: Article

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