Examining customer privacy concerns in dealings with financial institutions

Journal of Consumer Marketing

Volumn 26, Issue 7, 2009, Pages 468-476

  Tsarenko, Yelena ^a   Tojib, Dewi Rooslani ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Legislation; Market segmentation; Privacy; Trust

Indexed keywords

EID: 71849106921     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760911001529     Document Type: Article

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