Impact of online consumer reviews on sales and price strategies: A review and directions for future research

Journal of Product and Brand Management

Volumn 21, Issue 2, 2012, Pages 132-139

  de Maeyer, Peter ^a  

^a SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

Customer satisfaction; Internet; Internet marketing; Quality; Quality awareness; Quality perceptions; Ratings; Reviews

Indexed keywords

EID: 84859168651     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421211215599     Document Type: Review

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