Online reviews as a driver of new product sales

Proceedings - 2010 International Conference on Management of e-Commerce and e-Government, ICMeCG 2010

Volumn , Issue , 2010, Pages 20-25

  Cui, Geng ^a   Lui, Hon Kwong ^a   Guo, Xiaoning ^b  

^a LINGNAN UNIVERSITY   (Hong Kong)

^b UNIVERSITY OF CINCINNATI   (United States)

Author keywords

New product sales; Online product reviews; Panel data analyses; Search vs. experience products; Word of mouth

Indexed keywords

NEW PRODUCT; ONLINE PRODUCTS; PANEL DATA ANALYSES; SEARCH VS. EXPERIENCE PRODUCTS; WORD-OF-MOUTH;

DATA HANDLING; ELECTRONIC COMMERCE; GOVERNMENT DATA PROCESSING; LIFE CYCLE;

SALES;

EID: 79951916400     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMeCG.2010.13     Document Type: Conference Paper

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