Effects of ethnic authenticity: Investigating Korean restaurant customers in the U.S.

International Journal of Hospitality Management

Volumn 31, Issue 3, 2012, Pages 990-1003

  Jang, SooCheong Shawn ^a   Ha, Jooyeon ^b   Park, Kwangmin ^c  

^a PURDUE UNIVERSITY   (United States)

^b NORTH DAKOTA STATE UNIVERSITY   (United States)

^c Sejong University   (South Korea)

Author keywords

Authenticity; Extended Mehrabian and Russell model; Korean restaurants; Moderating effect; Restaurant segments

Indexed keywords

EID: 84858752143     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2011.12.003     Document Type: Article

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